Big changes are coming in the supply chain of the popular hard-surfaces material.
A long-time notable in the market sees plenty of positives for fabricators and distributors.
" I want to encourage focusing on a mindset
of strategic repositioning. "
It seems that the global supply of quartz-manufacturing capacity may not be sufficient to fill the potential void coming due to Chinese quartz manufacturers’ inability to survive the financial impact. That said, there are approximately 50+ other countries with Breton technology manufacturing quartz surfacing. Many factories are stepping up, putting on second and third shifts to actively try to keep the supply chain filled.
The vast majority of fabricators of quartz surfacing also fabricate natural stone, and a growing number are expanding into sintered surface fabrication. The “conversion base,” (i.e., this is a term I use to describe overall fabrication capacity) will have both surfacing and business options to consider.
It’s also time to evaluate key points of brands offering warranties:
- How long is the warranty, and is it transferrable?
- Will the warranty compensate you for installation and associated services or simply offer you a slab for replacement?
- What is the stain-resistance of the material? Not all quartz is created equal, and you should be aware of performance
- Is the warranty system built with integrity and reliability and is it relatively simple to make a claim, or does the manufacturer make it complicated and or cumbersome?
These are all latent areas of growth and value that have been denied widespread attention in lieu of fending off the “race to the bottom.” With such pressure somewhat alleviated, large manufacturers should begin re-investment in capacity as well as R&D on product innovation affording everyone in the enterprise chain opportunities to provide value and enhance the appeal to consumers.
The next several months will bear witness to many changes; some warranted, some unsolicited, but all nonetheless required. Be careful to not overreact. If you are a fabricator, talk to your manufacturers and distributors and press them for positive change and collectively challenge the global supply for strong, solid product, with innovation and the strongest warranty.
Coupled with operational efficiencies, this change in the quartz-surface market can be the impetus to revitalize your business and set it on a new – and long – path of growth.