HOW TO ENTER A NEW MARKET?
Worldwide the Engineered Stone market is growing constantly, and the demand for products is higher than the offer. This is one of the reasons why E-Stone business is still considered a valid business to enter into by new players.
Tushya Jatia reminds the period in which they were deciding whether the E-Stone business was the right for them “We had the first contact with Breton in 2018 and we had the opportunity to visit some working plants. At that time, we were still looking for the best partner for the supply of the machinery. I was fascinated by Bretonstone® technology and I must admit that even if I was expecting to see some things in the plant, I was surprised. On the one hand, it was a new process but, on the other, I didn’t have trouble understanding the whole process, because of my experience in the stone industry. I was shocked by the scale and the production area… they were a lot bigger than I expected!”
THE BIG CHALLENGE: INSTALLING A BRETONSTONE® PLANT DURING A PANDEMIC
“Since we invested in 2018, the scenario has changed consistently,” pointed out Tushya Jatia “A Few months later there was a big shift in the American market with the anti-dumping policies against Chinese products. India was another country under the magnifying glass, and this led to a lot of distraction in the market. We were really worried but luckily it turned out well.
Additionally, the following year, we have been strongly affected by the Covid pandemic. We planned to start the production in April 2020 but, due to the strict limitations connected to the Covid pandemic, it wasn’t possible and we ended up with a delay of 8 months. In all this time, Breton helped us very much and, even though remote assistance, it has always provided us adequate support. Despite Covid’s prolongation, we arranged the assistance with Breton technician, and we were able to start the production in Oct 2020.
It has been a hard journey till now, but I think we’re about to get ready. There’s a huge potential from the market side and alongside us. Now, we’re ready.”