Quantra entered the Engineered Stone market in 2009 being the first Indian company to believe in Bretonstone® technology and install a Bretonstone® jumbo plant. It is part of Pokarna Limited, a large group of companies founded in 1991 by Mr. Gautam Chand Jain, who is the current Chairman and Managing Director.
Gautam Chand Jain strongly differentiated his businesses: he started in the fashion sector, then he moved to the natural stone and lately came to the engineered stone world. These industries, even if apparently have little in common, they all pursue high innovation and excellence. Since the foundation, their goal is to offer premium products and services in the reference industries.
That’s why the search for excellence is of crucial importance for Gautam Chand Jain and likewise the choice of the right partners. He believes that respect and transparency are the basis to create a long-lasting relationship. Quantra has always striven to improve its production process, performances and products; today, it is a recognized brand in the engineered stone industry, and it is about to inaugurate the second Bretonstone® plant in India.
THE SEARCH FOR EXCELLENCE
Gautam Chand Jain has always sought excellence in every activity he did over the years. Once he understood that engineered quartz could perfectly fit his vision in business, he decided to collaborate again with its traditional partner for the natural stone – Breton.
He believed that just with Breton machineries and technologies, he could get into a new industry and become soon a recognized brand.
The choice of the first Bretonstone® line was complex and Mr. Gautam Chand Jain remembers “choosing the line wasn’t easy, there were many options. The only thing that I knew at that time was that I wanted to be new and different in the E-stone business. I opted for the most innovative plant Breton could offer: a jumbo hi-tech line. Quantra has been the first one worldwide in installing the jumbo press in the Bretonstone® plant.
When we switched on the machines, unfortunately, the recession came, and the US market stopped. It was a wrong timing but, at the same time, we could learn a lot.
We had time to study the quartz markets - understanding its dynamics and volumes, we had time to make our mistakes and learning from them, before entering the market. Additionally, I started recruiting people from the Indian Institute of Technology to be surrounded by the best engineers.
Quantra’s commitment to excellence is clear in all business variables – people, raw materials, machineries and partners. Our goal was to be ready once the market restarted and we did it.”
BE FAIR AND TRANSPARENT: QUANTRA PHILOSOPHY
Mr. Gautam Chand Jain’s religion is evident in all aspects of his life, both personal and professional. Regarding his vision, he says “I am a Jain and I imported my personal philosophy in the business as well. We believe that we have to be extremely fair to our customers and our partners, improving our relations. At the same time, we look for the safer and most sustainable alternative.
We built our reputation and brand both in the granite industry and in the engineered stone industry, we’re one of the few in the world that are in these two businesses. This is an advantage; our customers buy granite and quartz directly from us.
We try to have good relations with everybody – from the customers to the employees, from the supplier to the bank. All our business suppliers are partners. That’s why Breton is the only supplier for the machines since the beginning - I don’t want to change for money.
I believe we are a family, with our relations and connections.”